Drawing from a Reuters Digital News Report showing a world-wide “tune out” of the news, this session will provide actionable product, content and strategies for meeting audience needs.
Speakers
![](https://ona23.journalists.org/wp-content/uploads/sites/10/2023/11/Eddy-KirstenBBEETBIM-Presenter-EddyK.jpg?w=640)
Kirsten Eddy
Research Associate, Reuters Institute for the Study of Journalism
@kirstenaeddy
![](https://ona23.journalists.org/wp-content/uploads/sites/10/2023/11/Madan-Fillion-RubinaBBEETBIM-Presenter-MadanFillionR.jpeg.jpg?w=640)
Rubina Madan Fillion
Director of Strategy, Opinion, The New York Times
@rubinafillion
![](https://ona23.journalists.org/wp-content/uploads/sites/10/2023/11/Dikanovic-AllisonBBEETBIM-Presenter-DikanovicA.jpg?w=640)
Allison Dikanovic
Service journalism and assistant enterprise editor, The Kansas City Star