This workshop for legacy outlets large and small will cover reaching Gen Z and people of color, showing how hiring, story optimization, brand voice, and social strategy can help attract future subscribers and revenue drivers.
This session is designed for:
- News leaders from legacy or developing publishers seeking functional tips and skills on how to develop relationships with younger and non-white readers.
- Journalists and media professionals seeking ways to connect with more audiences.
- Anyone interested in learning about this.
Speakers
Ed Medeles
Audience Engagement Editor, The Associated Press
@edmedeles
Sorayah Zahir
Visuals Producer, The Wall Street Journal
@ssorayah
Mallorie Sullivan
Senior Audience Development Editor, Strategy, USA TODAY
@malloriesullivn
Narda Perez
Senior Audience Engagement Editor, Slate
@nardalperez • Visit Website