Reaching Younger, More Diverse Audiences As A Legacy News Org

Find the latest information in the ONA22 Live Event Platform.

This workshop for legacy outlets large and small will cover reaching Gen Z and people of color, showing how hiring, story optimization, brand voice, and social strategy can help attract future subscribers and revenue drivers.

This session is designed for:

  • News leaders from legacy or developing publishers seeking functional tips and skills on how to develop relationships with younger and non-white readers.
  • Journalists and media professionals seeking ways to connect with more audiences.
  • Anyone interested in learning about this.


Ed Medeles

Sorayah Zahir

Mallorie Sullivan

Narda Perez