This workshop for legacy outlets large and small will cover reaching Gen Z and people of color, showing how hiring, story optimization, brand voice, and social strategy can help attract future subscribers and revenue drivers.
This session is designed for:
- News leaders from legacy or developing publishers seeking functional tips and skills on how to develop relationships with younger and non-white readers.
- Journalists and media professionals seeking ways to connect with more audiences.
- Anyone interested in learning about this.
Speakers
![](https://ona23.journalists.org/wp-content/uploads/sites/10/2023/11/Medeles-EdBBEETBIM-Presenter-MedelesE2.jpg?w=640)
Ed Medeles
Audience Engagement Editor, The Associated Press
@edmedeles
![](https://ona23.journalists.org/wp-content/uploads/sites/10/2023/11/Zahir-SorayahBBEETBIM-Presenter-ZahirS.jpg?w=640)
Sorayah Zahir
Visuals Producer, The Wall Street Journal
@ssorayah
![](https://ona23.journalists.org/wp-content/uploads/sites/10/2023/11/Sullivan-MallorieBBEETBIM-Presenter-SullivanM1.jpeg.jpg?w=640)
Mallorie Sullivan
Senior Audience Development Editor, Strategy, USA TODAY
@malloriesullivn
![](https://ona23.journalists.org/wp-content/uploads/sites/10/2023/11/Perez-NardaBBEETBIM-Presenter-PerezN.jpg?w=640)
Narda Perez
Senior Audience Engagement Editor, Slate
@nardalperez • Visit Website