ONA23 Sponsor Packages

ONA23 Sponsor Packages

Sponsor the ONA23 annual conference

ONA23 will take place in Philadelphia, Aug. 23-26, 2023, and a two-day virtual event will follow, Sept. 28-29. This global journalism festival offers interactive panels, workshops and networking events with some of the most innovative minds in digital news media, including audience and analytics professionals, news product, strategy and business executives and entrepreneurs. 

This conference offers our funders, sponsors and supporters several opportunities to connect with the community both in person and virtually including:

  • Access to attendee profiles and ability to contact attendees
  • Being a part of the deeper discussion
  • Contribution to programming and sessions
  • Clear, focused networking times and options

The organization relies on proceeds from the conference to carry out our mission to inspire and support innovation and excellence in digital journalism. It’s the primary fundraiser that allows us to provide free learning and networking events, fellowships, training for local organizers, toolkits and other actionable resources all year.

Ready to have a conversation? Email Jessica Strelitz, Chief Strategic Partnerships Officer, at jessica@journalists.org.

Download the ONA23 Prospectus   Request More Information

  • 55% of ONA22 attendees were in senior management positions
  • 70%+ were employed in the journalism space
    • 41% audience/engagement + social
    • 27% editing/reporting
    • 27% leadership
    • 21% strategy
    • 20% product + PM
  • 16% reported being the primary decision maker in purchasing decisions and 42% reported having high or medium influence
  • 14% were based outside of the U.S.
  • 85% of ONA22 attendees visited the Midway – our exhibit and sponsor area
  • 31% planned to follow up with 4-6 new contacts they made at the conference and 26% planned to follow up with 7-15 contacts
  • 64% of attendees reported that at least one of their new contacts could result in a new partnership
  • Newsletter platforms and tools
  • Workflow platforms and tools
  • Social media platforms
  • Content distribution platforms
  • Content management systems
  • Audio, video, and/or immersive storytelling production tools and equipment
  • Data tools
  • Journalism schools and fellowship opportunities
  • Personal safety and privacy tools
  • Training

ONA23 Sponsorship Overview

Unless otherwise noted, benefits for all packages include:

  • 10’x10’ standard exhibiting space (including back and side rail drape, booth ID, 6’ skirted table, 2 chairs and 1 wastebasket) in Franklin Hall, the main exhibit and Midway area on the fourth floor of the Philadelphia Marriott, with shared electric access
  • Full conference passes (number of passes vary by package)
  • Tiered level placement featuring Sponsor branding and information on ONA23 website 
  • Tiered level placement during ONA23 Virtual, Sept. 28-29, including ability to communicate directly with attendees. 
  • Tiered level logo placement in conference email newsletters (opt-in audience ~15,000, with an average 48% open rate during the week of the conference)
  • Rotating digital ad on ONA23 website
  • Logo/name listed on ONA23 sponsor physical signage and virtual promotion
  • Sponsor logo projected on the opening screen of all ONA23 general sessions, in person and virtual.
  • ONA Industry Directory Listing (one year past current expiration date)
  • Eligibility to apply for Midway Programming (details to come in April 2023). 

Notes: 

  • ONA will ask for permission to share attendee information for all RSVP-only events. ONA cannot target individual attendees as part of attendee outreach related to any sponsor packages, including receptions. 
  • Limited storage onsite is available in Philadelphia, first come, first served.
  • Midway/Exhibit-only passes – designed for staff – are available for $150/each and include access to non-programmatic areas of ONA23 (exhibit and lounge spaces, including Franklin Hall) and the ONA23 Welcome Reception on Thursday, Aug. 24. These passes do not include access to any education sessions, meals or other official networking events (unless part of sponsorship). Limit 2 per sponsor group.  

SPONSORED SESSIONS/EVENTS: Speakers for any event at ONA23, whether in person or virtual-only, including sponsored sessions and meal events, must be registered for ONA23.

All conference sessions must uphold and further the educational, professional development, and diversity goals of ONA23, regardless of whether they are selected via the Suggestion Box or through Midway programming, or organized by ONA or sponsors. 

Package Details

Presenting Sponsors of ONA23 will be highlighted for their support in multiple ways:

  • Presenting Sponsors will co-host the ONA23 Welcome Event on Thursday, Aug. 24 for all 2,000 (projected) attendees. This premium sponsorship includes all branding and promotion related to the event, as well as the opportunity to address attendees both live attending the Welcome Event at the Philadelphia Marriott Downtown. Heavy appetizers and beverages are included for the in-person reception, as well as space for on-site branding, activations and brief remarks. Additional hand-outs/give-aways are at the discretion of the sponsor.
  • Presenting Sponsors will have the option to conduct up to two 60-min. standard  sponsored sessions on Thursday and Friday of the conference. These premium sessions would be held live at the Philadelphia Marriott Downtown and streamed for live virtual viewing. ONA will actively work with Sponsor to ensure a quality experience for Sponsor, speakers and attendees. Each session will be promoted as an official event across ONA’s channels with Sponsor branding. The recording file of the session will be provided to the Sponsor following ONA23 to share publicly, including on their own platform, and also added to the ONA Resource Library after the event.
  • Presenting sponsors also have the option to conduct one live 60-minute session with attendee chat during ONA23 Digital, Sept. 28-29. 

Additional benefits for this package also include:

  • Private lounge space in the Philadelphia Marriott Downtown OR a lounge space in the Grand Ballroom foyer, adjacent to registration and programming rooms on the fifth floor. Sponsor is responsible for specialty furniture, A/V and/or F&B; ONA will provide a list of vendors. Basic electric access is included. No additional exhibit space is included in this package. 
  • 10 full conference passes, each including a one-year ONA membership 
  • Top level placement on ONA23’s online platform, featuring Sponsor branding and information, as well as ability to communicate directly with attendees.Top level logo placement in conference email newsletters (opt-in audience ~15,000 ) 
  • 2 pre-ONA23 dedicated newsletter ads 
  • Dedicated physical signage at Welcome Event, as well as logo/name listed on ONA23 sponsor physical signage and virtual promotion
  • Logo listed on all Welcome Event virtual announcements  

Platinum Level  

Put your organization front and center during the networking event and ceremony highlighting digital journalism’s preeminent awards — the Online Journalism Awards. Sponsor has the opportunity for brief remarks (in-person or virtually) during the live ceremony on Saturday, Aug. 26. Event branding — both in person and virtually as part of the event stream — is included. Food and beverage for in-person ticketed attendees is also included as part of the in-person event. 

Additional benefits include:

  • Private meeting room space OR a lounge space in the Grand Ballroom foyer (Wednesday-Friday), adjacent to registration and programming rooms on the fifth floor of the Philadelphia Marriott Downtown, is also included. Sponsor is responsible for specialty furniture, A/V and/or F&B; ONA will provide a list of vendors. Basic electric access is included. No additional exhibit space is included in this package. 
  • Reserved OJA table with tickets for 10 guests
  • 7 full conference passes. 

Treat attendees to some nosh and networking between session blocks on either Thursday, Aug. 24 or Friday, Aug. 25. Snack stations will be set-up in the networking area of Franklin Hall. Branded signage will direct attendees, and push notifications promoting the snack break and you as the Sponsor will go to all attendees via the ONA23 app. Snack break foods are included for that 30-min. break. Coffee and tea are not included or available for this package. 

Additional benefits include:

  • Premium 10×20 lounge space in the Franklin Hall foyer (Thursday + Friday only). Sponsor is responsible for specialty furniture, A/V and/or any additional F&B; ONA will provide a list of vendors. 
  • 7 full conference passes.

Maximum exposure every time 2,000 (projected) conference attendees access the ONA23 private wireless network at the Philadelphia Marriott Downtown. ONA will work with Sponsor to select the network UN/PW. Includes dedicated signage throughout the ONA23 programming space and all in-person promotions.

Additional benefits include:

  • Premium 10×20 lounge space in the Franklin Hall foyer (Thursday + Friday only). Sponsor is responsible for specialty furniture, A/V and/or any additional F&B; ONA will provide a list of vendors.
  • 7 full conference passes. 

Support this key program, which selects top students to attend ONA23 to produce content for the conference website under the personal guidance of 10 professional mentors from across the country. 

Includes branding as part of the official announcement, news, selection process, all-digital presence and on-site newsroom branding. Opportunity to directly connect with the selected participants is also included. Sponsor will also be branded as Patron or Supporter on the Student Newsroom website.

Additional Patron-level benefits include:

  • Premium 10×20 lounge space in the Franklin Hall foyer (Thursday + Friday only). Sponsor is responsible for specialty furniture, A/V and/or any additional F&B; ONA will provide a list of vendors. Basic electric access is included.
  • 7 full conference passes.

Supporter-level benefits include:

  • 3 full conference passes 
  • Priority placement for 10×10 exhibit space in Franklin Hall

Sponsor is responsible for specialty furniture, A/V and/or F&B; ONA will provide a list of vendors.  

Address this group of diverse conference-goers during this hour-long appetizer and ticketed bar networking event (includes 200 drink tickets) at the Philadelphia Marriott Downtown. Sponsor also receives branding on the official schedule, digital invitation and all promotion of the event. 

Additional benefits include:

  • Premium 10×20 lounge space in the Franklin Hall foyer (Thursday + Friday only). Sponsor is responsible for specialty furniture, A/V and/or any additional F&B; ONA will provide a list of vendors. Basic electric access is included with this space. 
  • 5 full conference passes. 

A destination with guaranteed foot traffic and appreciation! Make your 10×20 premium lounge space in Franklin Hall the most popular spot at ONA23 by providing coffee service during breaks Thursday and Friday. 

Sponsor is responsible for all costs related to hotel coffee service, which is $110 per gallon plus hotel fees of 35%, for a recommended two (2) breaks per day of coffee and tea, paid directly to the hotel. A minimum of one coffee/tea service (estimated to be 50 gallons) per day is required as part of this sponsorship. 

Sponsor is responsible for specialty furniture, A/V and/or any additional F&B; ONA will provide a list of vendors. Basic electric access is included with this space.  

Additional benefits include:

  • 5 full conference passes. 

Gold Level

ONA conference attendees view sponsored programming equally alongside all other high-caliber programming at the annual meeting. These sessions must be designed to be educational — not advertorial — and sponsors are obligated to craft descriptions for the official ONA23 agenda that accurately reflect the intent and outcome for each session.   

Wednesday, Aug. 23: RSVP-Only Sessions (1-hour, $7,500) or Skills Training Workshops (2 hours, $14,000)  
RSVP-only sessions: 3 available; Skills Workshops: 2 available

ONA recognizes that for many sponsors our annual conference is an opportunity to gather their existing clients or audience for training or information-sharing. For groups seeking to host a sponsored session or workshop for this purpose, the first day of ONA23 (Wednesday, Aug. 23) will be structured to host RSVP-only sessions catering to specific audiences. Space for around 100 guests and A/V is included. Sponsors have the option to select from 60-minute sessions or 120-minute workshops. 

Additional benefits include: 2 full conference passes for RSVP-only sessions; 3 for Skills Workshops

Note: The 60-minute session will not be recorded. The 2-hour workshop will be recorded and streamed for live virtual viewing; the recording file of the session will be provided to the Sponsor following ONA23 to share publicly, including on their own platform, and also added to the ONA Resource Library following the conference.  

The deadline to confirm a Wednesday sponsored session is May 1, 2023.  

Standard Sponsored Sessions (Thursday, Aug. 24 and Friday, Aug. 25,  $15,000; Saturday, Aug. 26, $13,500)
Aug 24 – 1 available; Aug. 25 – 2 available, Aug. 26 – 3 available

Sponsor will conduct a 60-minute in-person sponsored session designed to introduce new skills, tools and concepts to the onsite ONA23 audience. All standard sponsored sessions will be recorded and streamed for live virtual viewing; the recording file of the session will be provided to the Sponsor following ONA23 to share publicly, including on their own platform, and also added to the ONA Resource Library following the conference.

Virtual-only session, ONA23 Virtual $5,000/session: 4 available

Sponsor will conduct a live, 60-minute in-person sponsored session designed to introduce new skills, tools and concepts to the onsite ONA23 audience with full chat. This can be a reprisal of a session from ONA23 in person, or a completely new session. Session will be recorded and streamed for live virtual viewing; the recording file of the session will be provided to the Sponsor following ONA23 Virtual to share publicly, including on their own platform, and also added to the ONA Resource Library following the conference. Note: This package is virtual-only and does not include in-person exhibit space at ONA23 in Philadelphia, but does include all other standard benefits. 

Additional benefits include: 2 full conference passes 

The deadline to confirm a virtual sponsored session is July 1, 2023.

Host this targeted networking reception for up to 150 senior-level women in media, including the 2023 Women’s Leadership Accelerator cohort, mentors, speakers and ONA23 attendees who also took part in other women in leadership programs. Benefits include year-round inclusion on all WLA program promotion, dedicated branding and opportunity to include info/swag for reception participants at ONA23, as well as opportunities to directly connect with the 2023 cohort in Philadelphia. Space at the Philadelphia Marriott Downtown and all food and beverage is included, as well as branding on the invitation and listing on the official schedule.

Additional benefits include: 4 full conference passes.

Host this targeted networking reception for up to 150 senior-level women in media, including the 2023 Women’s Leadership Accelerator cohort, mentors, speakers and ONA23 attendees who also took part in other women in leadership programs. Benefits include year-round inclusion on all WLA program promotion, dedicated branding and opportunity to include info/swag for reception participants at ONA23, as well as opportunities to directly connect with the 2023 cohort in Philadelphia. Space at the Philadelphia Marriott Downtown and all food and beverage is included, as well as branding on the invitation and listing on the official schedule. 

Additional benefits include: 4 full conference passes. 

Host this one-hour cocktail hour on Saturday, Aug. 26 in the Grand Ballroom foyer to celebrate the start of the Online Journalism Awards. This will be an exclusive benefit only for the registered attendees of the OJAs. 

Sponsor will be able to welcome attendees to the event and usher them into the dinner. ONA would promote this as an official event across our channels with your branding. Spirits and mocktails are included in this package, but no food will be offered during this cocktail hour.

Additional benefits include: 4 full conference passes. 

An annual favorite and visibility that lasts for years! Sponsor’s color logo + brief text on the back of ONA23 t-shirt offered to all 2,000 (projected) + attendees; ONA23 logo will be displayed on front.

Additional benefits include: 4 full conference passes.

Dedicated branding, signage and hand-outs (provided by Sponsor) in one of the highest-trafficked areas of the conference venue for all four days, with exposure to all 2,000 (estimated) in-person attendees. Registration is located on the 5th floor of the Philadelphia Marriott Downtown. Note: This package doesn’t include exhibit space on the 5th floor Grand Ballroom level; exhibit space will be in Franklin Hall.  

Additional benefits include: 4 full conference passes.

Welcome up to 100 conference-goers during this Philadelphia themed hour-long, appetizer and ticketed bar networking event on Wednesday, Aug. 23, with support from the ONA Local – Philadelphia group. Sponsor also receives branding on the official schedule, digital invitation and all official promotion of the event. If hosted on site at ONA23, light appetizers and one drink ticket per attendee is included, as well as A/V and space at the Philadelphia Marriott Downtown. 

Additional benefits include: 3 full conference passes.

Sponsor logo prominently displayed on badges and lanyard worn by the 2000 (projected) in person attendees for all four days of ONA23.

Additional benefits include: 4 full conference passes. 

Gather colleagues, host training and events in your private salon with space for 100+ people (standing reception and theater style). Space is located on the 3rd or 4th floor of the Philadelphia Marriott Downtown. Sponsor is responsible for any A/V needs, specialty furniture or F&B. ONA will provide contacts for these services as needed. This package does not include additional exhibit space.

Additional benefits include: 4 full conference passes.

Attendees will have you to thank for being able to walk away from the show with a new headshot for their professional use as part of this dedicated lounge space in the Franklin Hall foyer on the 4th floor. Sponsor is responsible for any costs related to the headshot lounge set up (including lighting and photographer/digital capture), specialty furniture, A/V and/or F&B; ONA will provide a list of vendors. Basic electric access is included with this space. Includes designation on the official ONA23 map and promotion to on-site attendees. Note: There is no additional exhibit space included in this sponsorship.

Additional benefits include: 4 full conference passes.

Make sure ONA23 attendees remain hydrated and refreshed — always important in August — and get a chance to relax in this dedicated lounge space in the Franklin Hall foyer on the 4th floor. Sponsor is responsible for any costs related to any branded water bottles, give-aways and food and beverage, specialty furniture and/or A/V; ONA will provide a list of options (hotel is responsible for all F&B). Basic electric access is included with this space. Note: There is no additional exhibit space included in this sponsorship.

Additional benefits include: 4 full conference passes.

Looking to target audience development experts, product pros or broadcast powerhouses, or another specific group of professionals at ONA23? Address the exact group you are looking for during this hour-long, invitation-only appetizer and ticketed bar networking event for 100 guests on Wednesday, Aug. 23 or Friday, Aug. 25. Sponsor also receives branding on targeted digital invitation and all official promotion of this new ONA opportunity.

Additional benefits include: 4 full conference passes. 

Host a group of 50 conference-goers during an hour-long, RSVP-required luncheon and private networking event on Wednesday, Thursday or Friday of the conference. Room space at the Philadelphia Marriott Downtown, A/V and all luncheon costs for 50 guests and 5 staffers for 55 total seats are included in this package. Sponsor is responsible for programming and any stand-alone invitations. Sponsor also receives branding on digital invitation to apply to attend the event, and any official promotion of the event. Additional signage or give-aways are at the discretion of the Sponsor. 

Additional benefits include: 4 full conference passes. 

Address a group of 50 diverse conference-goers during this hour-long, invitation-only breakfast event and private networking event on Friday morning, Sept. 23. Sponsor also receives branding on digital invitation to apply for the event, and all official promotion of the event. Breakfast costs for 50 guests and up to 5 staffers are included in the sponsorship for a total of 55 seats. Sponsor is responsible for the application process. Additional signage or give-aways are at the discretion of the Sponsor. 

Additional benefits include: 3 full conference passes.

Host a group of 50 conference-goers during an hour-long, RSVP-required breakfast and private networking event on Thursday, Sept. 22 or Friday, Sept. 23. Room space at the Philadelphia Marriott Downtown, A/V and food costs for 50 guests and up to 5 staffers are included in the sponsorship for a total of 55 seats. Sponsor is responsible for programming and any stand-alone invitations. Sponsor also receives branding on digital invitation to apply to attend the event, and any official promotion of the event. Additional signage or give-aways are at the discretion of the Sponsor.

Additional benefits include: 3 full conference passes. 

Looking to spotlight your company while also bringing surprise and delight to our attendees? Baby goat massages? Gritty serving freshly baked cookies from Reading Terminal? ONA will work with Sponsor to organize and host a concept at or near the Philadelphia Marriott Downtown to enhance the attendee experience. Notes: Sponsor concepts must be approved by ONA and necessary parties (such as, but not limited to, the Philadelphia Marriott Downtown). Sponsor is responsible for all necessary costs associated with this joyful experience.

Additional benefits include: 3 full conference passes.

The only way to get your message onto ONA’s official social feeds during ONA23. Sponsor provides 15 Tweets, 2 messages for LinkedIn and 2 messages for the ONA Facebook group, which ONA will promote the week of Aug. 21, 2023. Note: Deadline for content is July 31.

Additional benefits include: 3 full conference passes.

Healthy opportunities to gather are always a top attendee request for ONA conferences! Welcome this group of up to 100 in-person attendees as they gather for this RSVP-only, 90-minute chair or mat yoga-and-networking session on the morning of Friday, Sept. 23.

Sponsorship includes light refreshments. Sponsor also receives branding on digital invitation to apply to attend the event, and any official promotion of the event. Additional signage or give-aways are at the discretion of the Sponsor.

Additional benefits include: 3 full conference passes.

Silver Sponsors

ONA, with support from our partners, will offer scholarships to ONA23. Scholarships awarded will be a mix of in-person and virtual opportunities, depending on applicant request.

  • Students and New Professionals  
  • Diversity and Inclusion  
  • Financial Hardship  
  • Local News  
  • Caregiver Support  — This opportunity is designed to support attendees who need assistance with family while attending this event. In addition to a complimentary registration pass, this scholarship includes a stipend for each awardee.

Additional benefits include: 2 full conference passes per category 

Sponsor branding would be included on the primary scholarship information page and the specific pages for the scholarship(s) the sponsor is directly supporting, in addition to scholarship promotion. Access to reach out to applicants is included in this package. Partners can also select to sponsor more scholarships and/or combine scholarship support with another package, with benefits adjusted accordingly. 

Host a group of 35 attendees during an hour-long, RSVP-required private networking event on Wednesday, Thursday or Friday of the conference. ONA will host the private virtual event, and deliver GrubHub vouchers for attendees to order food in advance of the event. (Sponsor has the option to invite non-ONA23 attendees; ONA can provide details.) Sponsor is responsible for programming. Sponsor will be listed on the official schedule and also receive branding on digital invitation for the event and all promotion of the event. Additional give-aways are at the discretion of the Sponsor.  

Additional benefits include: 2 full conference passes per category 

A dedicated time and space to connect with ONA23 attendees and get valuable feedback about the products or services you are developing. Host up to 25 for a focus group in a private room at the Philadelphia Marriott Downtown OR in the virtual ONA23 platform for up to one hour on Wednesday, Thursday or Friday of the conference. Sponsor is responsible for programming and stand-alone invitations. Sponsor receives branding on digital invitation to RSVP to attend the event. Sponsor must agree to clearly describe and host the event as a focus group but is responsible for programming and any stand-alone invitations. Additional signage, give-aways or F&B are at the discretion of the Sponsor. Notes: ONA cannot share attendee email addresses as part of attendee outreach. Focus Groups will not be listed on the official ONA23 schedule.

Additional benefits include: 2 full conference passes

Exhibit-only Space

ONA23 will offer a 10×20 lounge space for face-to-face conversations with media leaders, Wednesday, Aug. 23 – Friday, Aug. 25, in Philadelphia. Located in the Grand Ballroom Level, outside of the main ballrooms and registration at the Philadelphia Marriott Downtown on the 5th floor. 

This space will be unfurnished. Sponsor is responsible for any costs related to any branded materials, give-aways and food and beverage, specialty furniture and/or A/V; ONA will provide a list of options (hotel is responsible for all F&B). Basic electric access is included with this space. Note: There is no additional exhibit space in Franklin Hall included in this sponsorship. 

  • Lounge space will be searchable on an interactive map available in the ONA23 app. Additional signage, within space restrictions, or give-aways are at the discretion of the Sponsor.  
  • Opportunity to pitch for Midway programming (opening in April)

ONA23 will offer both 10’x10’ exhibits and stand-alone table-top spaces for face-to-face conversations with media leaders on Thursday and Friday of ONA23 in Philadelphia – the peak traffic days of the in-person event. Located in Franklin Hall in the Philadelphia Marriott Downtown on the 4th floor, close to multiple main programming rooms. Additional details: 

10’x10’ Space 

  • Includes one 6’x2’ table, two chairs, wastebasket, ID sign and shared use of a 10 amp electric drop and power strip.
  • Pipe and drape included  

Table-Top Space

  • Includes one 6’x2’ table, two chairs, wastebasket and shared use of a 10 amp electric drop and power strip. No stand-alone backdrops or banners exceeding 5 feet in width, no pipe-and-drape.

Both include:

  • All booth spaces will be searchable on an interactive map available in the ONA23 app. Additional signage, within space restrictions, or give-aways are at the discretion of the Sponsor. 
  • Sponsor is responsible for any A/V and/or food or beverages in their space, as approved by the hotel. All food and beverage must first be discussed with ONA. 
  • Opportunity to pitch for Midway programming (opening in April) 

Additional Promotional Opportunities

The following opportunities are available with or without an ONA23 sponsor package. There are no additional benefits associated with the options below.

  • ONA23 On-site Job Board Listings — $200/each (printed and displayed near ONA23 Registration for 4 days)
  • ONA23 Newsletter — $800/issue (limited issues available)
  • ONA23 Conference Daily — $1,250 per ad/issue (2 ads per issue available)
  • ONA23 Premium Online Ad Space – $1,000 for entire month of August in various spaces on the official website 
  • ONA On-Air Ad — $500/one ad per episode. 20-second ad text read by host of the episode.  
  • ONA Weekly newsletter — $750/issue (discounts available)
  • Leaderboard Ads  — $500/month
  • ONA23 App Sponsorship — $3000 

Additional year-round opportunities available here.